During our coverage of CES back in January, we told you about the Heineken/ Krups BeerTender, a glossy black dispenser designed to fit Heineken’s 5-liter DraughtKeg. When we reported about this product, the price was expected to come in around $400. Now, we’ve learned that it will hit Williams-Sonoma stores tomorrow at a more reasonably priced $299. The BeerTender will still be sold exclusively through Williams-Sonoma during the month of March, before it’s released to a wider selection of retailers in April.

For more information on the BeerTender, check out our January 9th post.

[via Gizmodo]

• Wunderbar: Versatile Beer Dispensers
• Fresh from CES: BeerTender Coming to US in March
• Heineken Takes the BeerTender Upscale

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Starting March 1 you’ll be able to purchase the Heineken/ Krups BeerTender at Williams -Sonoma for $400, according to Heineken USA associate brand manager Erica Messing. The device, which looks like a glossy black keg with a built-in LCD screen is meant to house a 5-liter Heineken DraughtKeg and keep the beer inside tasting fresh for 30 days at the perfect temperature. Already available in Europe, the BeerTender will make its way to other stores in the United States on April 1.

[via PhysOrg]

• BeerTender to Hit Stores Tomorrow At Lower Price Than Expected
• Heineken Takes the BeerTender Upscale
• Wunderbar: Versatile Beer Dispensers

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